Context — Joined at a pivotal stage of growth, with major challenges around operational scalability, international expansion and the modernisation of business-critical platforms. Beyond transforming the product ecosystem, a core part of the mission has been building the Product function itself, shifting leadership's view of Product & Technology from operational support functions to strategic growth enablers.
- Defined and executed product strategy supporting company growth, operational scalability and digital transformation
- Member of the Executive Committee (CODIR), contributing to strategic planning and company-wide transformation
- Built and led a 7-person Product & Tech organisation across Product Management, Design and Engineering
- Led the strategic redesign and transformation of core business platforms for operational excellence and future scalability
- Structured Product Operations, governance and OKR-driven operating models aligning Product, Tech and business teams around measurable outcomes
- Scaled AI-powered workflows across the product lifecycle, from discovery to delivery and product marketing
- Led AI-driven product innovation and established data-informed decision-making practices across the organisation









