Portrait of Julien Herrero
Open toHead of ProductLead Product ManagerSenior Product ManagerFirst Product Manager

Julien Herrero

Available from 30 September

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+500k€ MRR
growth on the enterprise SaaS ecosystem at Alcatel-Lucent Enterprise
+120% MRR
growth at Kobi
+117%
registered users on Rainbow
4 products
launched from 0 to 1
90+
collaborators onboarded into an accessibility transformation programme
7-person
Product & Tech organisation built and scaled

Key achievements

01

About me

Product leader with 7+ years of experience building and scaling B2B and B2C SaaS products, leading cross-functional Product & Tech organisations, and driving product transformation initiatives.

Throughout my career I have worked across a wide range of product environments, from pre-product-market-fit startups to enterprise-scale SaaS ecosystems. This has given me a deep understanding of how products evolve, scale and create sustainable business value throughout their lifecycle. My background spans web, mobile, desktop and connected-device applications, as well as API integrations and interconnected product ecosystems.

Currently Head of Product and member of the Executive Committee (CODIR), I lead Product, Design and Engineering teams while defining product strategy, scaling Product Operations and driving strategic platform transformation. I also drive the adoption of AI across the product lifecycle to accelerate discovery and delivery, improve prioritisation and strengthen decision-making.

My focus today extends beyond product delivery: I'm particularly interested in how Product, Technology and Data become strategic growth levers, creating competitive advantage, enabling new business opportunities and supporting long-term company performance.

My experience spans SaaS, collaboration, telephony, FoodTech and SportTech, across direct and indirect go-to-market models. Working in international, cross-functional contexts has strengthened my ability to navigate complexity, align stakeholders and connect product strategy to business outcomes.

Languages

  • French

    Native speaker

  • English

    Fluent, IELTS 7/9

03

Experience

Click an entry to expand

ContextJoined at a pivotal stage of growth, with major challenges around operational scalability, international expansion and the modernisation of business-critical platforms. Beyond transforming the product ecosystem, a core part of the mission has been building the Product function itself, shifting leadership's view of Product & Technology from operational support functions to strategic growth enablers.

  • Defined and executed product strategy supporting company growth, operational scalability and digital transformation
  • Member of the Executive Committee (CODIR), contributing to strategic planning and company-wide transformation
  • Built and led a 7-person Product & Tech organisation across Product Management, Design and Engineering
  • Led the strategic redesign and transformation of core business platforms for operational excellence and future scalability
  • Structured Product Operations, governance and OKR-driven operating models aligning Product, Tech and business teams around measurable outcomes
  • Scaled AI-powered workflows across the product lifecycle, from discovery to delivery and product marketing
  • Led AI-driven product innovation and established data-informed decision-making practices across the organisation

ContextJoined Kobi as its first Product Manager, in a pre-product-market-fit startup blending FinTech and SportTech to redefine corporate wellness in France. Backed by ambassadors and investors including Raphaël Varane, Ciryl Gane and Benjamin Kayser. Mission: find product-market fit during the strategic shift from B2C to B2B2C.

  • Defined and executed product strategy through the B2C → B2B2C transition, aligning product vision with market needs and business objectives
  • Structured Product Operations, feedback loops and KPI frameworks for data-driven decision-making
  • Leveraged automation and low-code/no-code to accelerate delivery, contributing to +30% MAU growth and +50% sales growth
  • Collected and centralised 2,000+ feedback points from users, Sales, CSM and customers to improve prioritisation and discovery
  • Improved product quality and scalability through QA optimisation, automated testing and technical-debt management

ContextMember of the Rainbow product team, ALE's flagship collaboration solution distributed by thousands of business partners and used by millions worldwide. Focus on video, audio and messaging experiences, including conferencing and webinar features.

  • Contributed to scaling an enterprise collaboration SaaS ecosystem across web, desktop and mobile
  • Led product roadmap governance and cross-functional initiatives aligning business objectives, user needs and product strategy
  • Built and led the Product Design organisation from scratch, recruiting and mentoring designers, growing design capacity by 50%
  • Built and maintained a design system, reducing design production time by 30% and increasing consistency across products and platforms
  • Structured Product Operations and product methodologies to improve delivery efficiency, investment prioritisation and stakeholder alignment
  • Conducted user research, testing and data-driven analysis to optimise product experience and feature adoption
  • Led product launches, enablement and communication across Product, Tech, Sales and partner ecosystems
  • Set up projects to increase customer involvement
  • Drove digital marketing and communication projects
  • Specified and delivered digital evolutions guaranteeing end-to-end experience quality
  • Delivered software demonstrations for international customers

04

References

Verified
"Julien hired me as a freelance designer to build the Delicorner MVP: functional mockups and a design system, on a product someone else had already started. Three months. What sets him apart is that he doesn't just drop a brief and wait for the deliverable. When I got stuck on a complex piece of business logic, he took the time to walk through it with me until it was clear. Plenty of Heads of Product think that isn't their job, yet it's exactly what saves you three weeks of rework. He also reads people extremely well: he pointed out things about me no manager ever had, and got the best out of them. If you're bringing a freelancer or an external team onto your product, Julien is the kind of Head of Product who gets them productive fast."
Hugo Ferrer
Hugo Ferrer

Freelance Product Designer

Delicorner

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Verified
"I worked with Julien on redesigns of internal platforms and customer-facing e-commerce interfaces. He turned those complex projects into real growth levers, with a clear, structured product vision focused on business impact. Julien is also an excellent manager: he sets a direction, gives his team ownership and stays available when it matters. Reliable, strategic and genuinely enjoyable to work with."
Liza A.
Liza A.

Freelance Product Manager

Delicorner

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Verified
"I worked with Julien for a year and a half as Cloud Growth Marketer, while he was Product Manager and Lead Designer of Rainbow at Alcatel-Lucent Enterprise. Being in charge of promoting Rainbow and its new features, I was constantly in touch with Julien to understand Rainbow and the product's upcoming projects. Julien is a great teacher and brings a fresh, dynamic vision to the product and his colleagues. Beyond his product management skills, he has a real sensitivity for marketing, which makes him a particularly pleasant colleague when you run product marketing. He is constantly eager to learn new things and always available and willing to discuss the product(s) he builds, which makes him an exemplary product manager. In short, what struck me most about Julien — and always will — is his curiosity, his energy and his ability to always see the glass half full! Thank you Julien!!!"
Lucie Le Louargant
Lucie Le Louargant

Cloud Growth Marketer

Alcatel-Lucent Enterprise

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Verified
"Julien joined our team to rethink the customer experience of our briefing center, which hosted more than 300 international delegations. He reshaped the customer journey around new digital experiences and helped connect it to our marketing stack through automated onboarding and CRM integration. He also pioneered immersive VR-based solutions. Julien brings a positive attitude and puts all his talent into making each mission a success."
Yacine Mahfoufi
Yacine Mahfoufi

Head of Global Marketing

Alcatel-Lucent Enterprise

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Verified
"I'm delighted to recommend Julien, with whom I had the pleasure of working for a year at Kobi. Over that period he stood out for his technical expertise and strategic vision, and made a remarkable contribution to Kobi's growth. Under his leadership, the number of active users increased significantly. Julien combines strong analytical skills with a user-centred approach, turning complex challenges into innovative, effective solutions. His close collaboration with the design and engineering teams delivered products that not only meet but exceed user expectations."
François Lemarchand
François Lemarchand

Freelance RevOps

Kobi

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Verified
"I highly recommend Julien. During our collaboration at Kobi, he showed exceptional product management skills, a user-centred approach and a remarkable ability to lead complex projects. Julien excels at coordinating cross-functional teams, keeping communication smooth between engineering, marketing and design. He stays on top of market trends and product management best practices. Beyond his technical skills, he showed real leadership by motivating and mentoring team members. His adaptability and passion for innovation make him a valuable asset for any organisation."
Jordan T.
Jordan T.

Freelance Lead Front-End

Kobi

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Verified
"I had the opportunity to work with Julien at ALE, where we collaborated closely on a range of projects. A strong leader, Julien is a genuine hard worker, always ready to take on a challenge and find clever solutions. He is highly conscientious and an excellent problem solver. But what makes him unique is his constant good mood and his smile. He always brings positive energy, making working with him both productive and enjoyable."
Mehdi Mebaoudj
Mehdi Mebaoudj

Product Designer

Alcatel-Lucent Enterprise

Verified
"I worked with Julien Herrero on an assignment for Kobi. As Product Manager, he trusted me from day one and was always available to answer my questions. His organisation and flexibility made joining the team easy. I would recommend Julien to your company without hesitation."
Anonymous

Senior Mobile Developer

Kobi

Verified
"I worked hand-in-hand with Julien at Kobi, where the two of us made up the entire product team: him as PM, me as Senior Product Designer, and we built the product side by side (website and app). Julien bridged design and engineering really well. He has a great ability to define features with a clarity that makes everyone's life easier, and he proactively suggests improvements, including on design. Always listens, hardworking and genuinely nice: a daily pleasure. I recommend him with my eyes closed."
Raphaël Drion
Raphaël Drion

Senior Product Designer

Kobi

06

Expertise

Leadership & Management

Product & Tech LeadershipStrategic ThinkingTeam Development & CoachingHigh Standards & AccountabilityOrganisational DesignStakeholder AlignmentData-Informed Decision Making

Product Strategy & Operating Models

Product Discovery & ValidationProduct OperationsAgile Delivery (Scrum & Kanban)OKRs & Outcome-Based ExecutionProduct Strategy & Business Model DesignGo-To-Market Strategy (direct & indirect)Product Launch & PositioningProduct-Led GrowthActivation, Onboarding & Retention LoopsDesign Thinking & JTBDPrioritisation Frameworks (RICE, Buy a Feature)

Domains

SaaSB2B & B2CCloudUCaaSCPaaSAIFoodTechSportTechFinTechCollaborationTelephony

07

Tool stack

08

Education & trainings

ThePower Business School

Power MBA Global

2022 & 2023
See the modules

Selected for Alcatel-Lucent Enterprise's High Potential Program (17 people out of 2,089 employees), combining the Power MBA curriculum with a C-level ESG project mentored by the Executive Management Team.

Power MBA, 9 modules

Business Model innovationTesting Business Ideas & The Lean StartupBusiness and Marketing StrategiesLeadershipEntrepreneurship & FundraisingThe Power of Being a (Digital) MarketerFinance & AccountingHR & Talent ManagementBonus: Disruptive Tech in Business

Thiga Academy

Product Manager Junior & Senior certifications

2021 & 2022
See the modules

Product Manager Senior, 2022

Linking your product and the product / company strategyPrioritise and update your roadmapOrganise discovery + deliveryManaging the organisation and stakeholdersIntegrating into the company's processes

Product Manager Junior, 2021

Why discovery?Validating the problem and the targetImagine and validate the solutionValidating the market

INSEEC

MBA International Marketing and Brand Management

2018–2019
See the modules

Main courses

International MarketingStrategyConsumer BehaviourBrand SemiologyInnovation MarketingInternational NegotiationInternational Brand ManagementConsumer Goods & MerchandisingMulticultural ManagementBrand Rules & RegulationsLuxury Brand ManagementInternational Communication StrategiesMarketing & TrendsProject Management & TeamworkServices MarketingDigital Marketing & CommunicationNew Marketing ConceptsInternational Marketing Research ConsultingLeadership Project

INSEEC

MSc International Business Management

2017–2018
See the modules

Main courses

GeopoliticsStrategyHuman ResourcesManagementBusiness PlanCross-Cultural ManagementNegotiationBusinessInternational AdvertisingInternational Business LawEmerging MarketsInternational Public Relations StrategiesInternational Brand ManagementInternational Financial InstitutionsCommunicationCSR and SustainabilityTechnology as a Business Driver